The Creative Approach to Starting a Business

Gavon Broomfield

The Creative Approach to Starting a Business

Has the fear of failing stopped you from starting your own business? Do you have great ideas but don’t know how to get them off the ground? Or have you been working on your business but have no idea where to go next? It doesn’t matter where you are in the game of building a business, but it’s important that you’re able to convey your business goals and the message you want to communicate with your audience. There’s not a list of rules one has to follow in order to grow their business, but a tip that many business owners have taken is the construction of their business plan.

Use your business plan as the creative vessel motivating your idea. It’s an opportunity for you as a future business owner to talk about gaps or problems your business will solve, to consider your target consumer, and detail how you plan to market and manage your business. Tom and David Kelley, authors of Creative Confidence, show how to exercise your creative confidence and how it’s the key to building a sustainable business. After writing your business plan, you can go from a small idea to a fully funded business. But where does one start?

The first step is to redefine creativity: 

Tom and David remind us that we don’t need to hold a business degree in order to have a successful business. It boils down to HOW you solve an issue. Your creative approach could be a missing piece to industry and it could be an opportunity to expand your business into other markets. Creative confidence can also put your business ahead of the competition if you can come up with a process that’s more efficient or cost effective. This kind of innovation attracts consumers and investors to your business. Exercising your creative muscle could be the key to setting your business apart in a saturated market.

It takes a village to build a business:

Not only is your creative muscle important while creating your business plan, but you’ll need a group of individuals who can help you carry out your vision and promote your business. Tom talks about disruptors and change agents being the true experts in business, but he also mentions the importance of teamwork. What that means is that if you wish to be a disruptor or change agent, you’ve got to establish a creative culture in your business. You can use your business plan as to talk about how the makeup of your team is what will make your business sustainable. No business is successful without the support of the community. A community is needed to create momentum behind the business and bring in the numbers outlined in your business plan. Setting the foundation is important to any business, but if you wish to take your business to the next level, you need some key players in your corner.

Thinking BIG is the key to sustainability:

If you’re having trouble writing a business plan, it might be due to your idea not being big enough. Tom explains how normalcy is overrated and coloring within the lines doesn’t guarantee the success of your business. It could be its downfall. What makes a business stand out is the trajectory of growth. If someone can’t understand how your business will impact the world from reading your business plan, it might not be worth investing time or money. That’s why talking about the numbers isn’t the more important component of your plan. Talking about how your idea is going to shift the world’s way of thinking or lifestyle is how you become a leader and innovator in a society filled with great ideas.


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The Creative Approach to Starting a Business