So you’re an entrepreneur or building a brand? You have a dope website, an elevator pitch, and your marketing is on point. However, you still aren’t reaching the potential clients and partners that you desire. You’ve revamped your Facebook, Twitter, and Instagram accounts and you still don’t have a consistent following. Do you have a Linkedin account? Linkedin is THE modern day resume, especially for millennials. It’s almost as important as a resume and in fact, more employers are using Linkedin and it’s keyword search to find potential candidates. A professional and optimized LinkedIn profile is imperative to capitalizing and finding your ideal client or customer
So, what exactly does one need to have a dynamic Linkedin profile? Lets breakdown the anatomy of the key parts of dynamin Linkedin profile.
- A professional headshot. An account with a professional headshot is 11 times more likely to be viewed. First impressions are crucial. In a world where everyone is screaming for a shot, you want to make sure your first impression is solid. A professional headshot presents a professional appearance. If you don’t care enough to get a professional headshot, which will ultimately be the face of your brand, (until people meet you, personally) then, why would someone take a chance on you, with their brand?
- A captivating headline. The headline is essentially a 120 character synopsis of your or your services. This is the second thing that potentials will see when they come across your profile. Use adjectives to describe your personality, industry, or etc.
- Summary. This is your chance to sell yourself. Use it to sell your unique selling propositions. It should describe who you are, who you are looking to work with, and what you can do for them. Write in first person and not third. The limit should be 2,000 characters. It is important that in this section you include your contact information and website.
- Experience. Three is the magic number. This is the number of jobs that most people deem as appropriate. You can upload presentations videos, PDF’s, and etc. This is your opportunity to show that you have the experiences and knowledge that your potential client needs.
- Skills and Endorsements. Brag about yourself here. List any and every skill that you have that’s crucial to your industry. Ask that former clients, co-workers friends, family, or those within your industry endorse your skills. Having your skills endorsed is equivalent to having your references checked. Your profile is 13 times more likely to be seen if you have skills listed.
- Recommendations. This section is equivalent to the references section on a job application, Having people recommend you is as good as having someone call up a reference. This section shows that you have a work ethic, that you are reputable, and that you are someone others have worked with and trust.
- Accomplishments. Here you can list certificates, accomplishments, and courses that you have obtained related to your industry. There are tons of reputable and free courses online, search for those and take some. Not only will you build your skillset, but you will also have certifications that can back your expertise.
There are other tools that you can use to optimize your Linkedin:
- Share your perspective about what’s going on in your field
- Write and post articles
- Join groups
- Weigh in on industry development
Optimizing your Linkedin account is the new way to land that dream job or client. Be ahead of the game, and get your Linkedin account poppin’!
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