Everybody’s An Expert: How To Position Yourself As A Leader In Your Industry

Gernae Alexander

Everybody’s An Expert: How To Position Yourself As A Leader In Your Industry

I hired a life coach once.

She was referred to me by a woman who, at the time, I looked at as someone who I wanted to emulate career-wise. She was a successful youth mentor and that’s what I wanted to be, so when she recommended this program, I signed up.

The life coach, *Cici, was super sweet and enthusiastic. Her program was designed to help you build a successful online coaching business with soul.

Or so she said.

I was über excited! I went out and bought a bunch of school supplies because the course was 8 weeks long and I wanted to absorb as much as humanly possible. I’m thinking, “Wow, I’m just getting started in the business, and I’ve already found the answers that are going to launch me into making a huge difference in the lives of teens AND make money along the way!”

In my mind, this program was going to provide me with detailed strategies for lead generation, customer management, offering development and delivery, managing my systems- the whole nine yards. I was paying an arm, a leg, and a few organs just to access the thing so I just knew it was about to help me get my entire life.

Boy, was I tripping!

What I thought would be this dynamic program to show me exactly what to do to jumpstart my business turned out to be 2 weeks of mindset work, a little target market review, some chatter about developing lead magnets, and all these new age solutions for cultivating good karma.


Yes, mindset work is necessary and mandatory when it comes to business, but there’s more to it than that. Where were my systems? Where was my customer relationship management? How on earth was I supposed to get started?

Almost none of my expectations were met in this program and I spent a little over $2,000 for my trouble ( a costly lesson that still stings).

Guru. Life Coach. Consultant.

It seems like there are more self-proclaimed experts popping up in the world every single day, claiming to be wildly successful and ready to help you be just like them. My Facebook feed is full of people who say their making tons of money and they have some secret formula to solve all of my problems.

Lies they tell!

Am I saying that entrepreneurs who are coaches, consultants, etc. are all charlatans? No way.

I’m pointing out the fact that hard-working people like yourself who genuinely want to be successful in business are sacrificing their time and money enlisting services from industry frauds and it’s doing real harm.

The damage is called ‘expert hurt’.

It’s when someone puts their trust in an expert to help them be successful in business and the entire experience goes left, just like what happened to me. Now they’re so paranoid that they refuse to seek assistance getting over entrepreneurial hurdles and end up stuck in the same place.

If you’re reading this article, you’re an entrepreneur who wants to become a top leader in your field. As true leaders in business, it’s our job to help people heal from past wounds working with industry frauds by positioning ourselves authentically in the market.

Here are 3 things you can do to avoid causing your clients expert hurt.

Stay within your zone of genius.

Too often I see business owners trying to serve every single need of their market because they think they are leaving money on the table if they don’t. The fact of the matter is that you can’t call yourself an expert AND be a jack of all trades, master of none. Experts focus on just a few central areas they excel in, then develop all their services around these areas. If someone comes to you for help with operations and you’re a visual branding coach, be honest with yourself and them and tell them you can’t help them. Don’t try to hurry and throw some things together because your ignorance in the subject will shine through and you’ll receive poor reviews. Not to mention how unfair it is for the client who still needs help. Refer them to someone who can and keep it moving.

Communicate your offerings effectively.

The program I purchased was advertised as a comprehensive solution for starting a business, but there were holes in the curriculum big enough to swim in. Make sure that your audience knows exactly what to expect from their time working with you. Give a detailed description of the topics to be covered and the delivery method for how clients will be guided through the program. Tell them who the program is for and what end results they can expect. That way, clients will pre prequalify themselves and be able to make sound purchasing decisions.

Be completely transparent.

Don’t make claims you can’t back up with evidence. Have integrity. If you’re not balling out of control, don’t try to make it seem like you live this luxurious lifestyle working remotely from the beach. If this is the first time you’re putting on the program, let people know that it’s a brand new offering, back it up with research, and let them know how excited you are to make them your first success story. Whatever you do, never lie. There is no honor in making a profit by deceiving others, no matter how wealthy it makes you.

If you want to learn how to protect yourself from expert hurt, please check out The Her Naetion Millennial Podcast on SoundCloud and iTunes where I’ll be sharing 6 steps for creating the best experience possible when working with an industry representative.

Step out on faith.

Have more questions? Let’s connect




Everybody’s An Expert: How To Position Yourself As A Leader In Your Industry