We live in a world where starting a blog can be so simple. You can probably get one up and running in a matter of a day. It’s so easy to start a blog with zero direction, but you might hit a few roadblocks like I did. To avoid common mishaps, I’ll let you in on a little bit of my journey to becoming a blogger.
In May of 2016, I launched my blog Epic Fab Girl. In September of 2016 I re-launched my blog because I wasn’t really ready the first time.
Someone told me AirBnB relaunched more than 5 times before becoming the brand we know it as today. So, I figured I was on the path to greatness, right? Right.
I learned quite a bit about blogging after the first Epic Fab Girl launch in May 2016, hence the relaunch. Though it was a seemingly big task to take on, it wasn’t scary enough to completely turn me away from blogging altogether.
Based on what I’ve learned, here are a few things you should consider before starting a blog:
Is there a market for this?
Think of a blog like you would a business. You wouldn’t start a business without knowing whether or not there are people who would buy your product. So, don’t do that with a blog, either.
If you’re going to go through the trouble of creating a blog, you better find out if people are even going to read it. Before you start, do your research. There are a ton of people and brands that are out there putting out content, but not all of it is useful.
The key to blogging is just like the key to business. Figure out who your audience is, what they want and need, then create something that solves a problem or helps them in some way.
If you find your niche market, your blog will be that much more useful.
What’s your message?
It’s important to get super clear about your message, and be specific about it. For example, if your goal is to teach stay at home dads how to cook healthy meals for their kids, that’s pretty specific. That’s how clear you want to be about who your blog is for.
The more specific you are, the better your blogging will be. In this example, you’ll be able to write directly to that dad as if you’re having a conversation with him. This improves your authenticity and makes all the difference.
I had to learn this the hard way.
Do you have the time?
Blogging requires consistency.
When I first started blogging, I was pushing out blogs three times a week to my audience. Soon, that grew nearly impossible to maintain since I was working a full-time job in Corporate America. I stressed myself out trying to create meaningful content for my readers.
I wish I knew that consistency mattered more than quantity. I learned that it’s better to put out one blog a week (and be consistent with that) than to put out 3 blogs a week and then go ghost for 3 weeks… leaving your audience hanging. As embarrassing as it is, that was my story… until I learned better.
When you learn better, you do better. So, I did.
I created a schedule for blog posts that was reasonable with all the other life commitments I had. I was then able to expand to 3 blogs a week once I brought on a team of bloggers and writers who were able to help with pushing out more content.
Are you prepared?
Blogging requires great writing and more.
With regard to writing, I’d recommend investing in learning how to become a better writer prior to launching a blog. Writing for blogs can be very different than what you’re typically used to. So, make sure you learn how to put out content that’s consumable for your readers.
Having a successful blog requires a lot more than just writing blogs, though. You should learn more about content upgrades, creating lead magnets, and building your email list. Once you get into the world of blogging, you’ll quickly realize that there’s a lot more that you may have to learn.
Who’s going to build your blog?
Figuring out who’s going to design and build your blog might be simple if you use a platform like Wix.com, Shopify, or Squarespace.
However, if you want something more customizable, you might need to enlist the help of a professional.
I started out working with WordPress.com and quickly realized I needed to use WordPress.org to get the customization that I wanted. At first, I thought I would do that all on my own. Then, I decided I’d rather focus more on creating content than developing a website. So, I hired a professional to outsource the web design. That was one of the best decisions I could have ever made.
Blogging isn’t easy, but it’s worth it.
Once taking the considerations listed above into account, you may decide that blogging is for you. Blogging is a great way to expand your brand and business, so good luck on your journey as a blogger if that’s the life you choose.